Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Kennedy Fitness & Wellness Fitness chain has grown from 1 facility to 7 in 20 years with the help of advertising with Money Mailer. Situation: Kennedy Fitness & Wellness, a medical-based fitness center out of Cherry Hill, New Jersey, wanted to drive customer traffic and expand their business, so they looked to Money Mailer as a direct marketing solution. Strategy: The owner worked with the local Money Mailer franchisee to develop an ad that would help Kennedy Fitness communicate that the business is not just a gym, it’s a medically-based fitness facility. He did this by introducing the medical advisory board on the front of the ad. The back of the ad was used to generate new members by offering a week of free mem

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