A leisure company faced declining revenue despite significant marketing investments. Advantage Performance Training Ltd was engaged to address sales challenges. Key issues identified included poor sales management, fragmented marketing, and low morale. The solution involved refocusing on activity planning, setting clear performance standards, and improving internal communication. Training programs were introduced, resulting in a 30% increase in prospect appointments and a 15% rise in sales. Managers reported improved awareness and motivation, leading to higher productivity and operational efficiency.

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