Case Study
Carrefour Kid’s Club
Carrefour proposes members of its loyalty program who have children between 3 and 12 years of age to join the Carrefour Kid’s Club. The Club uses each month a different interactive game mechanics, and offers animations and exclusive benefits to its young members. About The principle of the game: to participate in the contest and try to win bags of Haribo candies, the participant must answer a series of questions to discover the kind of Haribo candy that corresponds most to their personality. An important detail: to validate their participation, they must indicate their contact details and provide their membership card number, which is automatically checked by the system. Example Personality test: What kind of Haribo candy are you? Carrefour Kid’s Club Just for Kids Recruitment: P