CASE STUDY | Innovation CARLSBERG IF CARLSBERG DID CHOCOLATE BARS • With 80 million Easter eggs bought in the UK every year, we needed an opportunity to capture the attention of beer and chocolate fans alike. OBJECTIVES STRATEGY AND EXECUTION • We wanted to create an experience with a big reveal to excite Londoners and tap into the Easter period. • Following the brand’s string of ‘If Carlsberg did…’ campaigns we made the impossible possible

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