Case Study

Carlsberg

Carlsberg

Pages 4 Pages

CASE STUDY CARLSBERG microlise.commicrolise.com 2 Having introduced a Safe and Fuel Efficient Driving (SAFED) initiative in 2008, Carlsberg saw an improvement in fuel efficiency. However, without the ability to monitor driver performance, and delivering effective coaching and training, the benefits of SAFED were short lived. The challenge was clear – Carlsberg needed to maintain the benefits of SAFED training through a prolonged period

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