CASE STUDY | Digital CARLSBERG BEER BODY READY • A direct reaction to ‘Protein World’s’ controversial campaign. • Protein World’s campaign generated immediate social media affect and huge media interest. • Carlsberg’s underlying brand strategy ensures the brand is ready to seize a moment to deliver its “If Carlsberg did…” OBJECTIVES STRATEGY AND EXECUTION • The ad was created based on Carlsberg’s ability to tap into current conversations. • Pr

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