CASE STUDY | Innovation WALKERS ‘TWEET TO EAT’ • ‘Do Us A Flavour’ was the brand’s nationwide, crowd-sourced hunt for a brand new flavour of crisps. • We had to deliver a campaign that drove trial, created an unmissable launch for the new flavours, delivered a PR’able experience that was wrapped up in the brand while understanding the key insight that technology now facilitates greater engagement for consumers. OBJECTIVES STRATEGY • We wante

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