Carlsberg drives innovation with global leadership With sales across 140 different markets, Carlsberg Breweries needed to define leadership competencies in a way that would allow managers from one country to be easily relocated to another if the business was to remain agile... The challenge... www.carlsberg.co.uk “Leaders are developing greater confidence to challenge their teams in a positive way to raise performance.” David Frost, Head of Human Resources, Carlsberg UK case study Competitive AdvantageThe solution... David Frost, head of Human Resources, Carlsberg UK, describes the importance of good leadership to the UK operation, “The amount of beer being consumed in pubs and clubs is in national decline. We need to find ways to buck that trend. At the same time, demand from supermarket

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