Share this Headquartered in Dearborn, Michigan, Carhartt manufactures premium clothing known for its durability, comfort, quality of construction and fit. Established in 1889, Carhartt operates company-owned retail locations throughout the USA and employs more than 4,700 people worldwide. Business challenge When a trend catches fire, fashion and apparel brands must move quickly to capture sales. How can Carhartt identify spikes in consumer demand and optimize its marketing and merchandising strategies? Transformation Carhartt enhanced its digital strategy using an IBM® Watson® Commerce platform infused with AI from Watson Commerce Insights—delivering real-time information on emerging retail trends. Carhartt AI identifies trends and delivers actionable merchandising insights

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