Share this Pulsar Drawing actionable insights from online dialog using IBM Watson solutions Business challenge From its inception, Pulsar has sought to use natural language processing (NLP) and image recognition to understand a wide range of online consumer trends, but it needed a technical platform that could support its pioneering vision. Transformation Pulsar uses the IBM ® Watson ® Natural Language Understanding service to analyze digital comments and extract information about trends, demographic preferences and more. With the IBM Watson Visual Recognition service, Pulsar can look beyond image captions for a more in-depth understanding of the way audiences interpret and respond to imagery. “At this scale, it was impossible to analyze data, and especially images, quan

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