The MMA Global APAC report explores how AI is reshaping marketing across Asia-Pacific. Based on a 322-respondent survey, 73% of firms are still experimenting or partially integrating AI. Top uses include chatbots (62%), AI content creation (57%), and personalized recommendations (50%). Key benefits include improved customer experience, cost savings, and better decision-making via enhanced analytics. However, adoption is slowed by skill gaps (62%) and high costs (31%). Most firms are developing in-house AI capabilities, with strong optimism about AI’s future impact and ethical concerns around data privacy and bias.

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