RESULTS 67% sales increase. 55% category growth. 30m impressions, 4m reach. CHALLENGE The challenge was to bring Snickers’ global platform “You’re not you when you’re hungry” to life by effectively communicating a real-time promotion that updated every 10 minutes and was valid for one hour only; driving sales and category share of Snickers in 7-Elevens. IDEA The Hungerithm is a hunger-algorithm monitoring the online mood of the nation by

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