WHITE PAPER Allora.ai creates a personalized booking experience for every guest, which drives engagement and unparalleled guest conversion and is supported by digital marketing with outstanding website design. WWW.ALLORA.AI WE NEED TO TALK ABOUT CANCELLATIONS02 We have analyzed millions of transactions from hotel websites over the period of 2016 to 2019, including hundreds of properties in multiple geographies that include Ireland, the United Kingdom and the USA. Data presented, unless otherwise noted, relates to bookings and cancellations via the hotel’s “direct” website channel. ABOUT THE DATA Founded in 2002, Avvio specializes in the science of direct guest acquisition for hotels. In 2017 Avvio launched allora.ai, the world’s first hotel booking platform powered by arti

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