Canada’s Yellow Pages Transforms with TIBCO Master Data Management Ensures complete, accurate, up-to-date listings for all search methods Yellow Pages is a Canadian digital media and marketing solutions company that champions local neighborhood economies. “Consumers are looking for businesses—a plumber or florist—and these businesses are looking for potential customers. Our role is to connect these two entities,” says André Boisvert, chief architect. CHALLENGE Yellow Pages print directories are well known, but the world has changed significantly. People now look for information online, on smartphones, and on social platforms. As a result, the company was transforming and adapting its business to the digital world. “Traditionally, you would look for a merchant in a given section, a

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