PostNL handles over one million parcels and eight million postal items per day for almost nine million addresses in the Netherlands alone. The company is “the indispensable link between senders and receivers—connecting the physical and digital world.” Challenge With the explosive growth in e-commerce and customer demand, PostNL needed to transform into a customer-centric logistics company—predicated on increasing its data quality, gaining insights into customer preferences, and achieving better data management processes. As a newly transformed digital logistics company, it would develop new products, identify market needs, comply with regulatory requirements, and improve business processes. According to Thijs Bult, head of data foundation and governance, “Data quality determine

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