Canada’s Yellow Pages Transforms with TIBCO Master Data Management
Canada’s Yellow Pages Transforms with TIBCO Master Data Management
2 Pages1 Ensures complete, accurate, up-to-date listings for all search methods. Yellow Pages is a Canadian digital media and marketing solutions company that champions local neighborhood economies. “Consumers are looking for businesses—a plumber or florist—and these businesses are looking for potential customers. Our role is to connect these two entities,” says André Boisvert, chief architect. Challenge Yellow Pages print directories are well known
