Can a coupon offer in Facebook result in profitable sales that create fill-in work during water damage slow times?
Can a coupon offer in Facebook result in profitable sales that create fill-in work during water damage slow times?
2 Pages© Ideagility, 2017 1 A Paid Social Marketing Case Study Will Facebook Advertising Succeed During ‘Slow Times’? Goal Test and measure to answer this question: can a coupon offer in Facebook result in profitable sales that create fill-in work during water damage slow times? Implementation Goals • Adhere to national branding standards with brand compliant offers and creative • Test and measure a variety coupon offers • Measure the impact of advertising on website traffic and search rankings Background We worked with property damage restoration provider ServiceMaster by Simmons of Virginia for more than five years, until the business was sold in late 2016. We managed highly customized website design and content, directory listings, organic rankings and advertisin
