Pay-per-click Advertising: Is a 40% Increase in Ad Spend Justified by Increased Leads
Pay-per-click Advertising: Is a 40% Increase in Ad Spend Justified by Increased Leads
2 Pages© Ideagility, 2017 1 A Pay-per-click Advertising Case Study Is a 40% Increase in Ad Spend Justified by Increased Leads? Goal Test and measure to benchmark job requests vs. a first increase in ad spend in over three years; does return on investment (ROI) justify a 40% increase in the advertising budget each month? Background This Midwest franchise location has been working with Ideagility for several years. Ideagility works closely with the team on benchmarks each month, providing Account Progress Checkups and annotated call logs. Profitable results — closed sales directly resulting from an individual who responded to a pay-per-click ad — are carefully tracked by the in-house marketing team. These savvy marketers averaged a 6X retur
