© Ideagility, 2017 1 A Website and Pay per Click Advertising Case Study Can a New Business Succeed with Lead Generation Online? Goal Test and measure to answer this question: Can a new service business that has just opened develop a profitable lead flow within 90 days? Background Bare Metal Standard provides commercial kitchen exhaust cleaning. Bare Metal Standard of Dallas-Fort Worth needed to move quickly to establish local branding with a topnotch responsive website – new relationships and long term opportunities were at stake and there was no time to waste. At the same time, these smart executives needed more leads and to adhere closely to their allowable advertising budget; if advertising proved lack luster it would be cancelled quickly. Ideagilit

Join for free to read