Case Study
Byrd Cookie Company
Industry Baked Goods customers Up to 6,000 monthly online and catalog orders Services Used Freestyle Solutions’ Multichannel Order Manager & Shippo API In 1924, Ben T. Byrd baked small batches of cookies from his bakery and delivered them to neighborhood markets. Fast forward to today, Byrd Cookie Company has evolved to include ve brick-and-mortar locations, wholesale orders from Neiman Marcus, Delta Sky Clubs, Universal Studios, and more, plus an online store and catalog so that customers across the U.S. can satisfy their sweet tooth with some of Byrd’s famous cookies. Led by four generations of the Byrd family, the team adapted to new ways of selling, including being an early e-commerce adopter by opening an online store more than 20 years ago. While their selling channels have changed,