Industry Beauty and Skincare Services Used Shippo Web App Jennifer Morsell started making soap as a hobby in the late 90’s. As a busy mother with small children, she stole time while they were sleeping to create the original formulas for what would become a beloved line of personal care products in her small kitchen in North Pole, Alaska. After giving her experiments as gifts and asking friends and family to serve as guinea pigs for products she was testing, requests for more started bubbling up. Her hobby turned into demands for rells and more gifts, so Jennifer started selling her wares, and in 2001, Mountain Madness Soap Co. was born. For about 10 years, the business grew steadily and built a loyal customer base by selling at farmers markets, craft fairs, and on Etsy, and Jennifer and

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