Industry Wedding customers 100s of packages per month Services Used Shippo Web App Leslie Voorhees said “yes” to her Harvard Business School classmate and now-husband Calley Means, but when it came time to choose a wedding dress, all she could say was “yikes”. Like almost every bride, Leslie couldn’t nd her dress vision with the limited inventory of brick-and-mortar boutiques and grew frustrated with the obscene markups. With Nike, M.Gemi, and Apple on her resume, Leslie was well-versed in product development and had a hunch that the wedding dress industry veiled the supply chain process so that it could upcharge customers. Leslie discovered rsthand that the dresses that boutiques sell for thousands cost mere hundreds to make. She also learned that nearly every designer brand outsources

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