Case Study

CLEVER COOKIE

CLEVER COOKIE

Pages 1 Pages

The Company For more than 20 years, Clever Cookie has delighted fans with their sweet treats. They are known for their creative and delicious kosher cookie products, ranging from unique decorated designs to gingerbread houses and gift baskets. Clever Cookie also offers an impressive selection of licensed cookie products—including Rudolph, Swamp People, Candy Crush and Angry Birds, to name a few. According to the company’s president, Lisa Saffeir, “Clever Cookie caters to cookie lovers from three to 99 years old— basically anyone who enjoys a sweet treat!” Rapid Growth When Clever Cookie got its start, their sales model was direct to consumer. However, the demand for their sweet treats grew and they took the opportunity to begin wholesaling and importing their products. Several

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