Case Study

By boosting productivity 38%, Phil Amato’s social selling pilot program proved its worth

By boosting productivity 38%, Phil Amato’s social selling pilot program proved its worth

Company Pro?le Microsoft’s launch of Azure, its cloud computing solution, represented a meaningful shift for the software giant’s business. As its focus moved from selling products to offering subscription solutions, building the right relationships with business decision makers became more important than ever for Microsoft’s sales team. So Microsoft launched the Microsoft Social Selling Program centered on LinkedIn’s Sales Navigator. The

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