BuzzCity - CubanEight Background BuzzCity is a global mobile advertising network offering brand owners, mobile agencies and publishers access to a global advertising platform to reach the ever connected consumer. BuzzCity is based in Singapore with offices in London, Paris, Bangkok, Mumbai and Cape Town. Brief to CubanEight CubanEight began working with BuzzCity in 2010 and the current brief is to: Lead global PR strategy Advise on content and angles when global data and reports are released quarterly Increase the quality and reach of coverage Raise BuzzCity’s profile as a thought leader in the field of mobile advertising Campaign strategy The key objective for the PR campaign was to increase exposure of the BuzzCity brand internationally, creating engaging PR activity for the marketing an

Join for free to read