Buy, Scan, Winners! Vital Statistics The Brief We were asked by PepsiCo to upsell the Walkers and Doritos ’Buy, Scan, Win’ promotion, where shoppers could scan thier Doritos pack to be in with a chance of winning a Nissan Qashaqi car. We were tasked to sell 100 Nissan Qashqai display solutions into Tesco stores over a 3 week period. Whilst selling in the display stands, we also had to ensure that all stores had Head Office agreed promotional compliance throughout the duration of the campaign. The Activity By reviewing store scorecard sales data our team of Territory Managers identified key opportunity stores which enabled us to presell the Nissan display solution as well as display stand stock orders. This ensured the displays were maintained throughout the campaign. Within the first week

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