Winner of No.1 Magnum Pleasure Store in in the world! Vital Statistics The Brief When Unilever ice cream brand Magnum were preparing to host a pop-up Pleasure Store in London for the third year running they needed a successful partner to deliver the staffing element and run the stores on their behalf. The Pleasure Stores give consumers the chance to make their own Magnum by choosing different elements including choice of ice cream, chocolate flavour dip and extravagant toppings. It was important that the store became a real talking point in the local area and on social media, as it would compete against all other stores globally for the chance to be crowned No.1Magnum Pleasure Store in the world. It was therefore essential to the store’s success to find people who could truly embody the Ma

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