Case Study

BulbAmerica

BulbAmerica

Pages 1 Pages

Founded in 2003, BulbAmerica is one of the largest wholesale providers of quality lighting fixtures and light bulbs in the United States. Over the past decade, the Brooklyn, New York-based company has shifted from a business-to-business sales model to a pure play e-commerce operation focused on selling to both businesses and consumers. THE CHALLENGE With more than 18,000 items available for sale at its massive web store, BulbAmerica more th

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