Case Study

Building Online ?Awareness To Reflect ?An Offline Reputation

Building Online ?Awareness To Reflect ?An Offline Reputation

Pages 7 Pages

Proprietary & Confidential Building Online ? Awareness To Reflect ? An Offline Reputation 2 It is hard to imagine that Harvard University had an opportunity to increase awareness. Ask people to list top schools and Harvard is counted on the first hand, often named on the first finger. Academic elite travel from far and wide to the campus in Cambridge, Massachusetts to pursue higher education. Some are not aware, however, that Harvard offers other teaching formats, uniting students online in digital programs or on the weekends for professional development. Traditional learning represents only one of the ways to receive a Harvard education. Harvard partnered with Bounteous to increase awareness and registrations for professional development programs at Harvard Division of Continuing

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