Case Study
A Game Changing ?Shopping Experience
Proprietary & Confidential A Game Changing ? Shopping Experience 2 SER VICE S Ecommerce Web & Mobile Development PA R T N E R S Acquia Wilson Sporting Goods Co. has been at the forefront of award-winning sports equipment innovation for over 100 years, and continues to lead the charge in digitally connected, socially shareable, and highly customizable products used by Although recognized as technically masterful, Wilson’s passion for the people and culture surrounding their products was not reflected in their online shopping experience. Their family of brands used multiple content management systems, which did not support how they wanted to speak to their customers. We partnered with Wilson to turn their traditional eCommerce site into an experiential purchasing platform, resul