HUD Navigation vs. In-Dash Navigation Systems: Using Eye Tracking Tools to Ensure Driver Safety CASE STUDYHUD NAVIGATION VS. IN-DASH NAVIGATION SYSTEMS: Using Eye Tracking Tools to Ensure Driver Safety Optimize the Experience. Inform Design. info@keylimeinteractive.com 305.809.0555 Our Solution Our researchers used their human factors background to identify the best methods to test the product. Since cognitive load, visual clutter, situational awareness, and tunneling were just a few of the potential issues facing the new technology, the researchers recognized that multiple observational channels were critical. KLI chose to use eye tracking to gather data specific to how long participants were looking at particular elements and where on the HUD or normal display they were l

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