Evaluation of a Children’s Learning Tool Designed for Tablet CASE STUDYThe qualitative feedback submitted via surveys and store review systems indicated that there were barriers for success, but it was apparent that most reviewers were unable to identify specific points of fail- ure. Alongside Key Lime Interactive (KLI) researchers, the company’s design team wanted to understand what exactly they needed to change to satisfy their target audience and increase their ratings. Our Solution T raditional in-lab moderated user testing methods was determined to be the best approach to identify the root of ill satisfaction among the 8 to 10-year-old population. A study was designed that was task-based in nature and our skilled moderators created a series of warm- up questions to get

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