eBuilder Case Study: Building a Sales & Marketing Engine from ScratcheBuilder is a project management platform for the construction industry. Historically e-Builder has focused on capital owner markets that undertake large construction projects like hospitals, universities, bridges, etc. Recently, through an acquisition, eBuilder has extended their focus to include targeting general contractors as well. Being a niche B2B player with higher ticket, low-volume deals requiring a longer sales cycle, the company is methodical in its marketing strategies and attaches significant value to each of their accounts. SalesIntel had a nice long chat with Laura Bailey, Marketing Data Analyst at e-Builder to learn about their experiences using SalesIntel and the impact it had on their sales a

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