RESUL TS THA T REWARD SEARCH LOTTOContext: Search Lotto is a search engine powered by Yahoo that rewards users for searching by entering customers into Lottery draws. The requirement: With search being dominated by Google, Search Lotto wanted to refresh its logo and brand messaging to communicate its unique difference: that you’ll be rewarded with free entry into a syndicate for the Lottery. The outputs: A look and feel was developed related to the lottery while creating something unique for Search Lotto. A strapline was added to communicate the offer.. The results: A modern, flexible and playful brand look and feel was created. This included a set of brand images that could be placed behind content on search pages on the site. The new brand look and feel is currently

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