Tealium enables financial services marketers to thrive amid rapid industry disruption by delivering real-time, unified customer data for personalized, compliant banking experiences. Its Customer Data Platform (CDP) breaks down data silos across ATMs, CRM, teller, and transaction systems to create a complete 360-degree customer view, fueling smarter marketing and operational decisions. With over 1,300 integrations and real-time data activation, Tealium helps banks optimize ad spend, personalize cross-sell campaigns, and reduce compliance risk. Built-in privacy and security features ensure adherence to GDPR, HIPAA, and other regulations, supporting trust in an agile, cloud-first landscape.

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