DBS is one of the leading banks in Asia. Challenge The drive to deliver a superior customer experience led DBS to become more data driven and better predict customer needs across channels. However, the company’s traditional technology stack for supporting advanced analytics was expensive to scale and not flexible enough to support this work. Solution DBS built a central data team and enterprise data hub that enables staff to experiment more and be on the forefront of innovation when it comes to understanding the customer experience and applying human-centered design to its services. “We can scale out more economically, we can experiment more, and we can think about the types of data in terms of billions of events rather than millions of events,” said David Gledhill, head of Gro

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