Backbase Case Study 1/2 “We haven’t found another platform that includes all of these core modules as one integrated offering. That’s one of the key reasons we selected it. The customer experience component is key to build channels as modular and unifi ed layers, while in combination with the forms modeller, we can fully implement the omni-channel model. It’s perfectly aligned with our strategy.” Background and initial objectives Hellenic Bank Group is one of the largest banking and fi nancial institutions in Cyprus. It has 51 retail branches, more than 1,500 employees, and is forging a strong path towards being one of the forerunners of omni-channel digital banking in its class. The bank was founded in 1976. Since then, it has built its fi nancial products and services o

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