Creating a consistent user experience for private banking clients
Creating a consistent user experience for private banking clients
2 PagesBackbase Case Study 1/2 “We thought, we need to close this gap by creating an e-banking proposition. The idea was to make one front- end that would be applicable to all countries.” ABN AMRO Private Banking is a leading private bank with a focus on Northwest Europe. It has in-depth knowledge of wealth management and offers a broad array of products and services. The bank operates under strong local brands such as ABN AMRO MeesPierson in the Netherlands, Neuflize OBC in France and Bethmann Bank in Germany. Serving more than 100,000 clients through 53 domestic and international branches in seven markets worldwide, ABN AMRO Private Banking holds the number one market position in the Netherlands, ranks third in the eurozone and seventh in Europe. In the private banking market, AB
