Randstad: Building a Content Operation with Kapost’s Professional Services
Randstad: Building a Content Operation with Kapost’s Professional Services
2 PagesCASE STUDY kapost.com | 2010 14th St. Boulder, CO 80302 | 720-696-6000 Building a Content Operation with Kapost’s Professional Services Randstad USA is a subsidiary of Randstad Holding, a €23.2 billion global provider of HR services that secures and manages a workforce of more than 100,000 people weekly. Randstad USA faced visibility and strategic mapping challenges but knew technology alone wouldn't be a silver bullet. In Kapost, they found a strategic partner to build a content operation from the ground up. Skyler Moss, Sr. Director of Content Marketing, was brought in to unify Randstad USA's content operation. He realized that siloed teams, while moving quickly, couldn’t get ahead of the demand for new content. They had no visibility into workflows, weren’t able to m
