Case Study
Building a competitive advantage through data maturity
Abstract Data Maturity considers where data lives, how it is managed, data quality and the type of questions being answered with data. A comprehensive analytics environment can be achieved, as organizations advance through the stages of Data Maturity, to effectively analyze information to make decisions about future products, markets, and customers. A comprehensive analytics environment often includes an integrated, accurate, consistent, consolidated and enriched view of core data assets across the entire enterprise. This data environment can be provided by automating effective data integration, data cleaning, data enrichment, consolidation/entity resolution, and Master Data Management as well, as descriptive, predictive and prescriptive data analysis. In this paper, we describ