Overview As consumer tastes and expectations evolve, companies must change the way they communicate with customers and prospects. They often turn to agencies for help, but in many cases, the tools that agencies have relied upon for years are no longer sufficient to build consumer engagement. Consumers want their interactions with businesses to be fast and efficient, yet they also may expect a personal relationship with the companies where they spend money. Building an emotional connection through personalized and interactive digital communications is the sweet spot for Precisely EngageOne Video. That is why agencies around the world are adding the video platform to their marketing toolset. Business challenge An agency’s mission is to help clients engage customers and prospects

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