Driving Competitive Advantage: Fuel for Customer Experience with Trusted Data and Visual Analytics “ Our Data Alchemy project with Informatica represents a foundational change in how we do business and use data as the catalyst for competitive advantage.” Regional Data Officer Multinational Automotive Corporation Goals Solution Results Improve data governance and stewardship to give business users access to trusted customer and vehicle data and fuel key initiatives Implement an enterprise data governance framework and develop a collaborative business glossary using Informatica Axon Data Governance Enables employees to use governed data to capitalize on new market opportunities in electronic vehicles, autonomous driving, and ride sharing Treat data as a high-value asset to enh

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