Classification: Public Effective from 25/09/2013 Version 1.0 greenstone data solutions www.gdsidm.com 01622 754477 enquiries@gdsidm.com Page 1 of 2 CASE STUDY: BUDGET CALCULUS® greenstone helps improve sales results by 18% THE BRIEF Our client, a major UK financial services company, is spending up to £50m per annum on direct marketing financial services. To generate sales, some 200 different campaigns are run

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