Case Study

Budget

Budget

www.redeye.com www.redeye.com BUDGET BEHAVIOURAL EMAIL RedEye International Ltd 26, Grosvenor Gardens, Victoria, London SW1W 0GT Registered in England No. 4035064 THE CHALLENGE Email marketing has always been an important part of Budget’s online business. However, previously the company had used email to send general newsletters and confirrmation mailings. The blast approach resulted in many emails being unopened, leading to low conversion r

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