Brooks Running, a leading performance running brand, faced challenges with siloed customer data, limiting its ability to personalize experiences. By implementing Amperity’s Customer Data Platform (CDP) and AmpIQ, Brooks unified its customer data, enabling smarter segmentation, personalized marketing, and seamless integration with Zendesk for better customer support. This data-driven approach fueled customer-centricity, boosting paid search click-through rates by 260%, social engagement by 150%, and return on ad spend by 128%. With Amperity, Brooks Running can now better understand its customers, enhancing loyalty and driving business growth.

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