CONSUMER SECURITY INSIGHTS GRAB MEDIA ATTENTION Positioning iovation as a lynchpin in business and consumer fraud protection: As keeper of the world’s largest device reputation database, iovation gains insight into more than 16 million transactions and over 300,000 fraudulent activities every day. While the company uses that data to help businesses protect themselves online, the information also represents a unique pool from which to draw stories. This created an opportunity for the company to do some major brand- building by showcasing both its broad reach across the industries people touch every day, and reinforce its position as the central authority on recognizing and preventing online fraud. Turning B2B data into broad consumer insight: Voxus recommended that iovation use a m

Join for free to read