Featured BSM & RAC team members: Lucy Hawkins, Katie Brandon and John Bennett Case study: British School of Motoring and RAC 2000 - 2007 Promotional brief From 2000 – 2007 ICE represented the British School of Motoring and the RAC through on-going live events. Promotional events included; university fresher fairs, county shows, exhibitions and roadshows. Team sizes varied from 2 – 35 staff per booking. Team responsibilities/duties

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