Bringing Visitors Back to the Checkout Page to Complete Orders “Working on an eCommerce website, it’s commonplace, we understand, that there would always be some users who would come to the website, browse and go back. Some who would add products in their carts and buy, and some who would just leave them there and bounce off. Seeing the number of abandoned carts was always disheartening. It looked like money left on the table. All the revenue we could make but weren’t able to convert. With Insider’s personalized web push notifications we could re-engage these visitors and get them back on the website to complete their purchase. So far the numbers have been extremely encouraging and now we intend to make even more experiments with this approach of web push notifications.” About O

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