Smoothing the path to registration for valuable first-time visitors We all know that people are impatient online; our new visitors just want to claim their bonus and start playing. Insider really helps us secure long- term relationships with these players by making sure they get a seamless, hassle-free experience. The results of this experiment were noticable. We didn’t have to change our registration offer, simply work with what we already had to make it easier for visitors to access. In the competitive environment every % of improvement counts - thanks to Insider we were able to achieve statistically significant difference. Lukasz Swierk, Head of Customer ServiceStar-Typ Sport (STS) is Poland’s largest betting company and sponsor of Polish National Football Team, with a hugel

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