Case Study
BrightSignPowers Digital Signage in Latin America’s Largest Department Store
El Palacio de Hierro is an upscale chain of department stores in Mexico, with its flagship store located in Polanco, Mexico City. Known as “Al Palacio de los Palacios” (“the palace of all palaces”), this particular location is comprised of more than half a million square feet of retail space, earning it the distinction of the largest department store in Latin America. El Palacio de Hierro recently completed a $300M renovation which included extensive updates to the entire department store. The crowning component of this project was to be a large, overhead stained glass structure, mounted high above the shoppers below. But due to time and budget constraints, creative and technical consultants at Basha designed a 60-inch LED sphere and full-ceiling LED display installed atop the stor